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South Korea when a group of ulzzangs began to upload their photos to their websites / blogs / related. Not long after that started doing competitions both online and in real life with the reason for choosing / the best ulzzang. As mentioned, the ulzzangs relied not only on the internet but many of them gained popularity at school for being attractive but yet the Internet was the tool that the drive to be famous.

There have been cases where the ulzzangs have gained such popularity that have become stars from the world of music, acting or modeling.

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